Hey there Citroën and Groupe PSA Fans!
At last Citroën is making its debut at India
The Parent Company Groupe PSA announced their plans to Re-Re- Re - Enter India, 2 years back
Its been 18 months, they made the Formal tieup with CK Birla group to Manufacture, Assemble and distribute Groupe PSA Vehicles
The Plant in JV with AVTEC at Hosur already on a roll for the powertrains. The cars shall be manufactured at the CCP- ( Chennai Car Plant) - Thiruvallur - The Mitsubishi Plant - of HM.
It's one plant which is like a resort. Open, Green and Sparse. Small little Kitchen and Canteen for the workers, serving some awesome South Indian Cuisine. And yes you had to cross a giant Kingfisher Brewery enroute to the Plant! Atleast till a few years back!
Citroën a groupe PSA Brand about to get launched in India Next Couple of Hours!
First car to be made and launched shall be Citroën C5 Aircross. Supposed to go on sale at India in 2021 ! Wonder what the brand shall do till then?
Probably teach how to Pronounce the BrandName or educate how to roll the tongue to convert e into ë :)
Groupe PSA seems to be preparing a War Chest of Brands for India. To begin with the Citroën and then ofcourse our dear Ambassador Brand , which they acquired from HM in 2017 for Rs 90 odd crores! More like buying a friend's Old Guitar with Super Emotional Appeal and the friend sold it too! Yes we Indians are really emotional for our Amby Brand! Motor Uncle had done a small story on Amby two years back : https://motoruncle.com/forum/ForumDetails/Hum-to-Pardesi-Ho-Gaye-Aapki-Pyaari-HM-Ambassador
The Amby is slated to get modern Babe avtar and come as an EV around 2022 ... Lets see! The New , all Modern EV Ride for our Babus with a mandate for EVs
and then of course the Flagship Brand of Groupe PSA , Ma Belle , Peugueot which the company might have at the end of Batting order for the Obvious Re-Re-Reasons ! :)
As per Anuj Guglani, Dreamer at MotorUncle.com, "Citroën is a fun brand with a Formidable History of Innovation.
They have several Firsts to their credit like the World'd first mass produced Front Wheel Drive Car. World's first Self
levelling HydroPneumatic Suspension. It can be a watershed moment for the brand, in its centenary year, to
debut in India - The world's fastest growing Auto market! We wish them all the very best!"
An Interesting Blog Post by Anuj Guglani CEO World Auto Forum on Peugueot & Groupe PSA can be read here
#Citroen #Citroën #citroënIndia #groupePSA #HindustanMotors #CkBirlaGroup #anujguglani #worldautoforum
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