Recent history of American auto reveals that two auto companies, namely Suzuki and Hyundai, entered the JUMBO American Auto market around 1985. Suzuki-America has yet to make profit from American operation in 25 years and probably in 2010 they lost to the tune of 100 Million $ in USA due to extra expenditure associated with introduction and advertisement of Kizashi. However, lucky for them, Indian Maruti Suzuki is booming without leaps and bounds – the most profitable arm of Suzuki. In 2010, Suzuki Japan increased the parent company’s royalty from 3.5% to 5.35% from Maruti, which kept global Suzuki in BLACK but Maruti-Suzuki’s net profit declined in India in spite of substantial increase in sale #. America is the sizable source of profit for Hyundai and they have a big manufacturing facility here. To get a feel see a comparison Lexus LS460L, Bentley Mulsanne, Lexes LS, Audi A6 and BMW 5 series, Lexus GS 350, Lexus RX 350.
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