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Honda Jazz Relaunch

05 Jan 2017 5 Comments Author: Anuj Guglani

 

Must say the Honda Jazz is one of the best cars in its segment. The earlier Jazz was a tad overpriced and subsequently was sold was on an attractive discount which led to quick stock clearing from the Honda Factory Finshed Goods yard and Dealer Inventory .

Honda took the learning from the Old Jazz Price pain and launched the "The New Jazz" at a competitive price

The New JAzz initially showed initial bouyant sales figures, however later plateaued and then subsequently tanked

Does the Indian consumer still find it overpriced? For the performance, style. equipement levels, I feel it is rightly priced.

Was it not promoted and or marketed  rightly ? Did it get caught between the Utility segment and the aspirational one ?

Were the people confused by its unique styling which cut across traditional lines hatchback and sedan Or is the 3 Box Sedan Customer still adamant for the Boot outside for Social reasons

Anywhich ways, I personally love this car and one can check out its rating by All India Experts and its actual users here at Motor Uncle 

https://motoruncle.com/cars/review/Honda-Jazz

 

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Kartik Gupta Oh it's a really good car, But i believe that the marketing could have been better by Honda. Also as far I believe people never could see it as a hatchback due to its elongated shape.
Gaurav Bhateja For me few special things in this car are CVT with paddle shift (only VAT-model) & Magic seats (only VX model) but both comes at heavy price. If somehow these features can come in lower models, maybe SV model then i would run to buy this car.
Monica Ray I simply love the Jazz .... I feel marketing and reach out of this car could have been better! Its a great product

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