The Premium SUV space seems to be hotting up with the New Fortuner and also the Next gen Rexton showcased last year at the Paris Motor show
Can Mahindra command the premium Pricing the Toyota Way, especially after the Lacklustre Performance of the Rexton in India
Hey! Hey! time to turn to the Ace Marketers... A good Leverage of the XUV Brand and some exciting Product Campaign can really turn the fortunes of this long awaited Product!