New Brand brings with itself, freshness, new energy, Innovation.
The Culture is open, operates like a start up , encourages innovation.
The Company goes overboard in wooing the employees and the dealers as they are extended family. The Dealer personnel represent the brand and a new brand understands this completely.
The Top Team at MG Motor is mostly from GM India. Even the Plant at Halol is the Old GM Plant. They have unfulfilled aspirations from the GM days which shall be harnessed for the success for MG Motor. It surely comes round as a watershed moment.
The company leaves no stone unturned in launching a classy product with Top Notch performance and deliverables at every front. In the Automotive, it surely begins with the product as the consumer experiences it on a daily basis.
The Product is surely a show stopper. Its feature loaded with several Segment First initiatives.
Now Come the Challenges :
"At the Same time, GM entered India before Honda, Toyota and Hyundai but could not sustain. It boils down to the Right Strategy & Vision."
Brand Acceptance can be a Big Challenge
Possible Initial Competition Narrative against MG
"So this is one rendition. You can control , train your own dealer teams but not the competition ones!
A Great far Reaching Digital Campaign can help arrest such narratives from becoming popular opinions."
Motor Uncle's Opinion
"Establish MG Motor as well as SAIC as brands in the minds and hearts of the consumer before the competition bashing narrative grips the consumer's mind."
"Kaam chal jaata hai Uber and Ola se. So Focussed Pan India Fleet Penetration and Tie Ups would not be a Bad idea!"
For any new entrant there are these 5 balls which need to juggled and balanced.
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