Honda Jazz Relaunch
Must say the Honda Jazz is one of the best cars in its segment. The earlier Jazz was a tad overpriced and subsequently was sold was on an attractive discount which led to quick stock clearing from the Honda Factory Finshed Goods yard and Dealer Inventory .
Honda took the learning from the Old Jazz Price pain and launched the "The New Jazz" at a competitive price
The New JAzz initially showed initial bouyant sales figures, however later plateaued and then subsequently tanked
Does the Indian consumer still find it overpriced? For the performance, style. equipement levels, I feel it is rightly priced.
Was it not promoted and or marketed rightly ? Did it get caught between the Utility segment and the aspirational one ?
Were the people confused by its unique styling which cut across traditional lines hatchback and sedan Or is the 3 Box Sedan Customer still adamant for the Boot outside for Social reasons
Anywhich ways, I personally love this car and one can check out its rating by All India Experts and its actual users here at Motor Uncle
https://motoruncle.com/cars/review/Honda-Jazz





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