Does it drill a hole in your pocket?

It seems maruti has mastered the art of lightweight technology. With paper like metal sheets they seems to show no concerns on passengers safety.

Majority of indian buyers are obsessed with Maruti name and generally ignore safety aspects.

Volkswagen and Skoda though costly to buy and maintain but its good to see that they do not compromise on safety front.

Whats up Maruti Suzuki ? Broken the decade long jinx, if not longer??

Lets discuss the list of Products bombed in Premium segment last decade : Baleno , Kizashi, Grand Vitara ... Yup! A long list it is! 

Now comes in NExa, New Marketing, New Branding, Fading Consumer Memory ( always helps) , forgiving customer for past debacles

and you have a brilliant new Product and Buying Experience! 

Despite Honda launching a refreshed City, the Ciaz has overtaken the former in monthly sales. Tables have surely turned

Honda as a brand has stood for prestige, premiumness, luxury and comfort and has enjoyed a superlative Aspirational value since its launch in India in 1997-98. though it was very distinct from its global image which has been of entry level workhorse. Several Mass Auto Brands come to India and become Luxurious and Premium , other examples being VW,  Skoda, 

So what worked for Ciaz ? Shift to Nexa , Consistent Product Performance, Change in Mindset and Brand Perception of Maruti Brand or a combination of all these factors ... All said and done ...a big Hats off to Maruti Suzuki India for Pulling this off ... Lets see how long the lead can be sustained... as its just the beginning!

Ford Endeavour is one the leading Premium SUV s in it's category. The Other Options are Toyota Fortuner, Audi Q3, Mahindra Alturas G4, Skoda Kodiaq, BMW X1, Mercedes-Benz GLA, VW Tiguan Allspace 

The Good Points :

Great Comfort

Stellar Drive

Spacious Seating  in all 3 Rows 

The Panaromic Sunroof is a Great Attraction especially with the kids

Great Visibility

Good AC 

Not so Good Points : 

Mileage is just ok - ok. Practically around 7 kmpl in the city 

Suspension a bit hard, as felt by a few customers. Seems tuned more for Off Road which doesnt happen that often!

The Sunroof might be an attraction but if not used for a while, can lead to water dripping in the passenger cabin due to blocked water channels of the sunroof. So nevermind the heat or the pollution and keep using the sunroof! 

To see how Endeavour stacks up against its rivals, please click here for Report Card :  https://motoruncle.com/cars/review/Ford-Endeavour-2019

Competition Comparsion : https://motoruncle.com/car_comparison